Bonffim©

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	<pubDate>Sat, 11 Jul 2026 14:57:55 +0000</pubDate>
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		<title>Index</title>
				
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		<pubDate>Mon, 20 Jun 2022 16:35:22 +0000</pubDate>

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		<title>Droga5 São Paulo</title>
				
		<link>https://bonfim.work/Droga5-Sao-Paulo</link>

		<pubDate>Thu, 09 Jul 2026 19:18:47 +0000</pubDate>

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	DROGA5 SÃO PAULO
When Droga5 launched in São Paulo, the challenge was to introduce the agency to the Brazilian market while honoring a global design system, a consolidated visual language already shared by six international hubs. Rather than a literal translation of the brandbook, we opted for cultural localization. We preserved the structural integrity of the parent brand, elevating the identity with the authentic nuances of Brazilian diversity and culture.

As a foundational piece, we designed a graphic device inspired by local street signage. This visual cue roots the brand in the city’s dynamic energy, achieving a precise aesthetic balance between raw urban vernacular and modern sophistication.
	Role: Concept, Design Direction and Art DirectionWith: Lucas Schuch, Raiany Fernandes, Fabiane Abel, Gabriela Rodrigues, Aurélio Vinícius, Gabriel Lima, João Souza, Diego Limberti, Felipe SimiClient: Droga5 São Paulo
3D Illustration: Leandro Beltran
Year: 2024


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</description>
		
	</item>
		
		
	<item>
		<title>Paradise Coins</title>
				
		<link>https://bonfim.work/Paradise-Coins</link>

		<pubDate>Sat, 11 Jul 2026 14:57:55 +0000</pubDate>

		<dc:creator>Bonffim©</dc:creator>

		<guid isPermaLink="true">https://bonfim.work/Paradise-Coins</guid>

		<description>
	PARADISE COINS
What if TikTok Coins could fund preservation? To address the impacts of overtourism and foster a healthier relationship with nature, we created Paradise Coins. This Corona-led initiative, born in Brazil, turns digital currency into real-world preservation. The concept is simple but powerful: each coin converts directly into protected square meters of coastlines, trails, and forests.

To reflect this mission, our visual system relies on four key tones. Sky blue acts as the base, solar yellow and deep navy provide contrast, and off-white offers breathing room. Instead of adding green as a separate color, it enters the system organically through the visual overprinting of blue and yellow.

Typography operates on two distinct registers. A classic blackletter font inherits the heritage of Corona Cero for signature moments, while a bold condensed grotesque handles functional data. We also made the materiality deliberate. By embracing halftones, grain, and the slightly misaligned midtones of screen printing, we crafted an authorial finish that champions physical craft over digital cleanliness. At the core of the system sits the coin itself. More than a logo, it is the brand’s true unit of meaning. The final result is a tactile visual identity that perfectly balances environmental purpose with meticulous design.


	Role: Design Direction, Art Direction and IllustrationWith: Gabriel Lima, Kauã Michelin, João Souza, Raphael Quatrocci, Alvin Shinguefuzi, Rafael Ziggy, Diego Limberti, Felipe SimiAgency: Droga5 São Paulo
Client: Corona Extra
Year: 2025


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&#60;img width="2800" height="1878" width_o="2800" height_o="1878" data-src="https://freight.cargo.site/t/original/i/5a59a7ce57b854a0ced2b8442b273a4696b1617944f5942f28605f09d12f1742/corona-pc-imagery-13.png" data-mid="250331702" border="0"  src="https://freight.cargo.site/w/1000/i/5a59a7ce57b854a0ced2b8442b273a4696b1617944f5942f28605f09d12f1742/corona-pc-imagery-13.png" /&#62;
&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f145a2f264ee910008ac1459dfc4ee5bebeb751381a920053c18ac5132ced47d/corona-pc-posters-10.png" data-mid="250331626" border="0"  src="https://freight.cargo.site/w/1000/i/f145a2f264ee910008ac1459dfc4ee5bebeb751381a920053c18ac5132ced47d/corona-pc-posters-10.png" /&#62;
&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c55e52ce2b22121137bd864b23c26eac2b7ad42466c3203558dbd209f11aa92e/corona-pc-posters-8.png" data-mid="250331624" border="0"  src="https://freight.cargo.site/w/1000/i/c55e52ce2b22121137bd864b23c26eac2b7ad42466c3203558dbd209f11aa92e/corona-pc-posters-8.png" /&#62;
&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/68dd485924806a24388b419b344646bd1b50ff96e9222120d458e634d62092d7/corona-pc-posters-11.png" data-mid="250331627" border="0"  src="https://freight.cargo.site/w/1000/i/68dd485924806a24388b419b344646bd1b50ff96e9222120d458e634d62092d7/corona-pc-posters-11.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Joanne Project</title>
				
		<link>https://bonfim.work/Joanne-Project</link>

		<pubDate>Mon, 01 Jul 2024 21:01:09 +0000</pubDate>

		<dc:creator>Bonffim©</dc:creator>

		<guid isPermaLink="true">https://bonfim.work/Joanne-Project</guid>

		<description>
	THE 'JOANNE' PROJECTIn 2023, the loss of a hard drive containing five years of my creative archive served as an unexpected catalyst. Rather than dwelling on unrecoverable files, I chose to channel that energy into fresh momentum. This pivot led to my latest self-initiated work: a visual reinterpretation of Lady Gaga's "Joanne."

Drawing from traditional Americana typography and Western visual codes, I set out to reimagine the album's aesthetic. The design introduces a modern perspective on the era's iconic pink hat, blending AI-generated visual explorations with a rich, custom iconography system to build a cohesive and deeply personal visual narrative.

	Role: Concept, Design Direction, Art Direction and RetouchingWith: Midjourney, Magnific and Amethyst StudioClient: Personal Project
Year: 2024


&#60;img width="2580" height="1720" width_o="2580" height_o="1720" data-src="https://freight.cargo.site/t/original/i/96bb5f21aef3eafc611ab8c2ad4bad5b4e4aa2b47e66c1cf4b0d46d7c9751a99/joanne-project-mockups.gif" data-mid="213945637" border="0"  src="https://freight.cargo.site/w/1000/i/96bb5f21aef3eafc611ab8c2ad4bad5b4e4aa2b47e66c1cf4b0d46d7c9751a99/joanne-project-mockups.gif" /&#62;
&#60;img width="2580" height="1720" width_o="2580" height_o="1720" data-src="https://freight.cargo.site/t/original/i/4855333934d8d370c628697c3bbdb08279144d426a5c162d7c2d745fb3c89716/joanne-images-8.jpg" data-mid="213943992" border="0"  src="https://freight.cargo.site/w/1000/i/4855333934d8d370c628697c3bbdb08279144d426a5c162d7c2d745fb3c89716/joanne-images-8.jpg" /&#62;
&#60;img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/83ba99f19edbe584fd452064b7102862944e8b3bfd9a30feb3959e98d1fa98b7/joanne-images-1.jpg" data-mid="213943985" border="0"  src="https://freight.cargo.site/w/1000/i/83ba99f19edbe584fd452064b7102862944e8b3bfd9a30feb3959e98d1fa98b7/joanne-images-1.jpg" /&#62;
&#60;img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b6a73a8189902959cb51374447ba3a44b6ae9f5859906e31ab4c46bf3e6aaaa0/joanne-images-2.jpg" data-mid="213943986" border="0"  src="https://freight.cargo.site/w/1000/i/b6a73a8189902959cb51374447ba3a44b6ae9f5859906e31ab4c46bf3e6aaaa0/joanne-images-2.jpg" /&#62;
&#60;img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a719965f35f22187155fb7ca7efedccd43ffedefe23d463bb2588162d8fde8f8/joanne-images-5.jpg" data-mid="213943989" border="0"  src="https://freight.cargo.site/w/1000/i/a719965f35f22187155fb7ca7efedccd43ffedefe23d463bb2588162d8fde8f8/joanne-images-5.jpg" /&#62;
&#60;img width="2580" height="1720" width_o="2580" height_o="1720" data-src="https://freight.cargo.site/t/original/i/2d55c37cd62326f0ebd65bb8183274e7dabaa27b3a35b324f2b5dd43e82686ad/joanne-images-22.jpg" data-mid="214184312" border="0"  src="https://freight.cargo.site/w/1000/i/2d55c37cd62326f0ebd65bb8183274e7dabaa27b3a35b324f2b5dd43e82686ad/joanne-images-22.jpg" /&#62;
&#60;img width="2580" height="1720" width_o="2580" height_o="1720" data-src="https://freight.cargo.site/t/original/i/e800c29c4428505b69daa20d93b216f6ec6e8961beb3fe2bd33d297b6d522cdc/joanne-project-badge-board.png" data-mid="213946695" border="0"  src="https://freight.cargo.site/w/1000/i/e800c29c4428505b69daa20d93b216f6ec6e8961beb3fe2bd33d297b6d522cdc/joanne-project-badge-board.png" /&#62;
&#60;img width="2760" height="1840" width_o="2760" height_o="1840" data-src="https://freight.cargo.site/t/original/i/44e69a0226bca7666a2a01e35a96b6d8b6bdd12e2a2848028f17ff7ee86c07b8/joanne-project-type-gif.gif" data-mid="214084044" border="0"  src="https://freight.cargo.site/w/1000/i/44e69a0226bca7666a2a01e35a96b6d8b6bdd12e2a2848028f17ff7ee86c07b8/joanne-project-type-gif.gif" /&#62;
&#60;img width="2580" height="1720" width_o="2580" height_o="1720" data-src="https://freight.cargo.site/t/original/i/d61b5a20496c82ca9ee2739dcfb0eb0c8a57b3b006d5e3285956a6b2eac3869e/joanne-details-5.jpg" data-mid="214136980" border="0"  src="https://freight.cargo.site/w/1000/i/d61b5a20496c82ca9ee2739dcfb0eb0c8a57b3b006d5e3285956a6b2eac3869e/joanne-details-5.jpg" /&#62;
&#60;img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f40635664d3fe0f67b25510789c77128483a3ffcad8599d1fb7b18eb7cb393d1/joanne-images-4.png" data-mid="213946360" border="0"  src="https://freight.cargo.site/w/1000/i/f40635664d3fe0f67b25510789c77128483a3ffcad8599d1fb7b18eb7cb393d1/joanne-images-4.png" /&#62;
&#60;img width="2580" height="1720" width_o="2580" height_o="1720" data-src="https://freight.cargo.site/t/original/i/7f6d20759a9ceef34b4dead9378d49478e89cfc5f368d822f10ae3884ab06ac7/joanne-images-11.jpg" data-mid="213943995" border="0"  src="https://freight.cargo.site/w/1000/i/7f6d20759a9ceef34b4dead9378d49478e89cfc5f368d822f10ae3884ab06ac7/joanne-images-11.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3d05fefdcfb1bf7c4e67c33941d697eb2a4873a23b41d5d879449014bb623f9b/joanne-posters-v2.png" data-mid="247468873" border="0"  src="https://freight.cargo.site/w/1000/i/3d05fefdcfb1bf7c4e67c33941d697eb2a4873a23b41d5d879449014bb623f9b/joanne-posters-v2.png" /&#62;
&#60;img width="2080" height="2600" width_o="2080" height_o="2600" data-src="https://freight.cargo.site/t/original/i/4218a998a56a02d986d49e25599fbfbf66b8a1883ca1c9b3e24ad1d4b4eb79fd/joanne-posters-inst-1.png" data-mid="214116992" border="0"  src="https://freight.cargo.site/w/1000/i/4218a998a56a02d986d49e25599fbfbf66b8a1883ca1c9b3e24ad1d4b4eb79fd/joanne-posters-inst-1.png" /&#62;
&#60;img width="2580" height="1720" width_o="2580" height_o="1720" data-src="https://freight.cargo.site/t/original/i/785d0ad89ebb610a0b0125b4b51cfdd8f0db6f408edfffcb8d4ccacf5d662704/joanne-images-12.jpg" data-mid="213943996" border="0"  src="https://freight.cargo.site/w/1000/i/785d0ad89ebb610a0b0125b4b51cfdd8f0db6f408edfffcb8d4ccacf5d662704/joanne-images-12.jpg" /&#62;
&#60;img width="2580" height="1720" width_o="2580" height_o="1720" data-src="https://freight.cargo.site/t/original/i/81fff43e90ae192ad2ed38d7697e8f59c361b3db1bdb56eb857eacdbaa691687/joanne-images-13.jpg" data-mid="213943997" border="0"  src="https://freight.cargo.site/w/1000/i/81fff43e90ae192ad2ed38d7697e8f59c361b3db1bdb56eb857eacdbaa691687/joanne-images-13.jpg" /&#62;
&#60;img width="2080" height="2600" width_o="2080" height_o="2600" data-src="https://freight.cargo.site/t/original/i/5b720ea6f69586fa7530ea63e03ee4cb6684831a280182ebf25a783a99798a22/joanne-posters-inst-2.png" data-mid="214116993" border="0"  src="https://freight.cargo.site/w/1000/i/5b720ea6f69586fa7530ea63e03ee4cb6684831a280182ebf25a783a99798a22/joanne-posters-inst-2.png" /&#62;
&#60;img width="1800" height="2700" width_o="1800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/9121ed53dad996df91268e4776b571fbdda4c3e2a36aa7df6ff730bdb94c8922/joanne_poster05.png" data-mid="213946851" border="0"  src="https://freight.cargo.site/w/1000/i/9121ed53dad996df91268e4776b571fbdda4c3e2a36aa7df6ff730bdb94c8922/joanne_poster05.png" /&#62;
&#60;img width="1800" height="2700" width_o="1800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/5f795e4ddb46f7b2490c5a19b0084bf7114d6cfe202d2a862396b0baea57ab44/joanne_poster01.png" data-mid="213946847" border="0"  src="https://freight.cargo.site/w/1000/i/5f795e4ddb46f7b2490c5a19b0084bf7114d6cfe202d2a862396b0baea57ab44/joanne_poster01.png" /&#62;
&#60;img width="2580" height="1720" width_o="2580" height_o="1720" data-src="https://freight.cargo.site/t/original/i/719aea79ea08402680cc26c80fa4e44070a0ca9c1f7ad7f5dea7cb0f1a3be566/joanne-images-20.jpg" data-mid="213962085" border="0"  src="https://freight.cargo.site/w/1000/i/719aea79ea08402680cc26c80fa4e44070a0ca9c1f7ad7f5dea7cb0f1a3be566/joanne-images-20.jpg" /&#62;
&#60;img width="1800" height="2700" width_o="1800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/b91ecde22fd67b0dcae868ec4f6e49d18c91f20f2a1b8c8d5fcb9ca7303878c7/joanne_poster07.png" data-mid="213946853" border="0"  src="https://freight.cargo.site/w/1000/i/b91ecde22fd67b0dcae868ec4f6e49d18c91f20f2a1b8c8d5fcb9ca7303878c7/joanne_poster07.png" /&#62;
&#60;img width="2080" height="2600" width_o="2080" height_o="2600" data-src="https://freight.cargo.site/t/original/i/8ee97f595282315c627c2ca1757d060ea448802236b5589b93067de37eef6dea/joanne-posters-inst-3.png" data-mid="214116994" border="0"  src="https://freight.cargo.site/w/1000/i/8ee97f595282315c627c2ca1757d060ea448802236b5589b93067de37eef6dea/joanne-posters-inst-3.png" /&#62;
&#60;img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3f933b197452e74e0cd406b785961193a0ad4189948ffba928b20c37c740632b/joanne-poster-2.jpg" data-mid="213944003" border="0"  src="https://freight.cargo.site/w/1000/i/3f933b197452e74e0cd406b785961193a0ad4189948ffba928b20c37c740632b/joanne-poster-2.jpg" /&#62;
&#60;img width="2580" height="1720" width_o="2580" height_o="1720" data-src="https://freight.cargo.site/t/original/i/70094705c7a0a5fbcb32b95eb81b1c4f18746c521ac24e748a6c7cd1d44aa622/joanne-images-16.jpg" data-mid="213944000" border="0"  src="https://freight.cargo.site/w/1000/i/70094705c7a0a5fbcb32b95eb81b1c4f18746c521ac24e748a6c7cd1d44aa622/joanne-images-16.jpg" /&#62;
&#60;img width="1800" height="2700" width_o="1800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/71419c0cbbd20bab240dfaee72c9e85a15ab967ef9b2aa77f24e8fda2a98dfc8/joanne_poster08.png" data-mid="213946854" border="0"  src="https://freight.cargo.site/w/1000/i/71419c0cbbd20bab240dfaee72c9e85a15ab967ef9b2aa77f24e8fda2a98dfc8/joanne_poster08.png" /&#62;
&#60;img width="1800" height="2700" width_o="1800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/0cc267231afcb27ea126c90ce9df350ec823275a19a9b04b19d8ca8071a954a3/joanne_poster03.png" data-mid="213946849" border="0"  src="https://freight.cargo.site/w/1000/i/0cc267231afcb27ea126c90ce9df350ec823275a19a9b04b19d8ca8071a954a3/joanne_poster03.png" /&#62;
&#60;img width="2580" height="1720" width_o="2580" height_o="1720" data-src="https://freight.cargo.site/t/original/i/e153a578cfd16c1626773f9414d16e6ee9f0e7c7a06290dc408195150a0347d5/joanne-type.png" data-mid="214117543" border="0"  src="https://freight.cargo.site/w/1000/i/e153a578cfd16c1626773f9414d16e6ee9f0e7c7a06290dc408195150a0347d5/joanne-type.png" /&#62;
&#60;img width="2580" height="1720" width_o="2580" height_o="1720" data-src="https://freight.cargo.site/t/original/i/025499ad88a1badd30bd03d7dcf1e472e917ccead7b22c18897557dbd0a5c80d/joanne-images-17.jpg" data-mid="213944001" border="0"  src="https://freight.cargo.site/w/1000/i/025499ad88a1badd30bd03d7dcf1e472e917ccead7b22c18897557dbd0a5c80d/joanne-images-17.jpg" /&#62;
&#60;img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c7c580fc27b2522fb1375363d4f6bc8551ba416fa3d0d4a089778483a301fb29/joanne-images-14.jpg" data-mid="213943998" border="0"  src="https://freight.cargo.site/w/1000/i/c7c580fc27b2522fb1375363d4f6bc8551ba416fa3d0d4a089778483a301fb29/joanne-images-14.jpg" /&#62;
&#60;img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4005f63e9ba7ffab50214cac489205887f680186fa588c6bc2004a1cb30a8c3d/joanne-project-player.jpg" data-mid="214136973" border="0"  src="https://freight.cargo.site/w/1000/i/4005f63e9ba7ffab50214cac489205887f680186fa588c6bc2004a1cb30a8c3d/joanne-project-player.jpg" /&#62;
&#60;img width="1800" height="2700" width_o="1800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/e985f31079a6281f576ec9b0e547ca0db5a779ccc61893145b57b8c4db9f89e8/joanne_poster06.png" data-mid="213962181" border="0"  src="https://freight.cargo.site/w/1000/i/e985f31079a6281f576ec9b0e547ca0db5a779ccc61893145b57b8c4db9f89e8/joanne_poster06.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Refugee Tree</title>
				
		<link>https://bonfim.work/Refugee-Tree</link>

		<pubDate>Mon, 20 Jun 2022 19:39:42 +0000</pubDate>

		<dc:creator>Bonffim©</dc:creator>

		<guid isPermaLink="true">https://bonfim.work/Refugee-Tree</guid>

		<description>


	THE REFUGEE JATOBÁ
In 2021, illegal deforestation in the Amazon Rainforest hit its worst level in a decade, devastating over 10,000 square kilometers of native biome. At this accelerated rate, the rainforest could reach an irreversible tipping point within 15 years, losing its regenerative capacity and ultimately turning into a savanna.

To expose this environmental crisis, we launched a disruptive advocacy campaign. For the first time in history, an Amazonian Jatobá tree filed an official asylum request. These powerful appeals were delivered directly to global ambassadors and amplified through strategic Out-of-Home (OOH) placements near more than 100 foreign embassies across Brazil. The initiative successfully transformed urban media spaces into a bold platform for urgent climate action.


	Role: Design Direction and Art DirectionWith: 


Caio Gandolfi, Thiago Andrade, Ligia Fava, Rafael Texeira, Marina Cota, Diego Ferrite, Giulio Belt, Gregory Kickoff, Felipe Cirino, Henrique Martins, Phillipe Degen, Felipe Cury, Sergio GordilhoAgency: Africa DDB
Client:&#38;nbsp;Articulation of the Indigenous Peoples of Brazil
Recognitions: Cannes Lions, D&#38;amp;AD, Brazilian Creative Club
Year: 2022


&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/56822dd78fc42ca3469a5e8feef8778fd9932749091ef661c00e24e6ab255381/rt_gifs_portfolio_v3.gif" data-mid="145953210" border="0"  src="https://freight.cargo.site/w/1000/i/56822dd78fc42ca3469a5e8feef8778fd9932749091ef661c00e24e6ab255381/rt_gifs_portfolio_v3.gif" /&#62;
&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/8a88324896272467a11d7bd0071722b86cb3555dd3eb3b82e323fd75213e751c/rt_logo_orange.png" data-mid="145952479" border="0"  src="https://freight.cargo.site/w/1000/i/8a88324896272467a11d7bd0071722b86cb3555dd3eb3b82e323fd75213e751c/rt_logo_orange.png" /&#62;
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&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/ef1916087451c36dcb3f722269bcd85bcc71d1256d0b85d2f0bdf21c1057ea63/rt_color.png" data-mid="145952474" border="0"  src="https://freight.cargo.site/w/1000/i/ef1916087451c36dcb3f722269bcd85bcc71d1256d0b85d2f0bdf21c1057ea63/rt_color.png" /&#62;
&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/69a1f7b1609d7de2541304b3d0793f85783190199f9705f7697219e6d7a8de93/rt_typography.png" data-mid="145952493" border="0"  src="https://freight.cargo.site/w/1000/i/69a1f7b1609d7de2541304b3d0793f85783190199f9705f7697219e6d7a8de93/rt_typography.png" /&#62;
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	</item>
		
		
	<item>
		<title>Creativity Without Exception</title>
				
		<link>https://bonfim.work/Creativity-Without-Exception</link>

		<pubDate>Mon, 20 Jun 2022 18:46:24 +0000</pubDate>

		<dc:creator>Bonffim©</dc:creator>

		<guid isPermaLink="true">https://bonfim.work/Creativity-Without-Exception</guid>

		<description>

	CREATIVITY WITHOUT EXCEPTIONThe Brazilian Creative Club is redefining its legacy, anchoring its new positioning on shared values: diversity, plurality, and collectivity. The 2022 Club's Festival campaign was designed as an open invitation to all facets of Brazilian creativity, brought to life through a highly dynamic visual system.

To capture this inclusive spirit, the art direction embraces a raw, tactile aesthetic. By combining analog techniques like screen printing and lo-fi photocopying with striking two-color palettes, the identity radiates a visceral energy, celebrating the unpolished and authentic essence of the creative process.

	Role: Design Direction and Art DirectionWith: 


Leonardo Marçal, Marcelo Vaz, Yllo Pedra, Hélio Maffia, Angerson Vieira, Sérgio GordilhoAgency: Africa DDB
Client: Brazilian Creative Club
Year: 2022


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&#60;img width="1250" height="1760" width_o="1250" height_o="1760" data-src="https://freight.cargo.site/t/original/i/696d01da04652f0e97c631da7a67ad31af686b3eb70423fb2f3f1e998936bc1b/cc_posters08.jpg" data-mid="157284541" border="0"  src="https://freight.cargo.site/w/1000/i/696d01da04652f0e97c631da7a67ad31af686b3eb70423fb2f3f1e998936bc1b/cc_posters08.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Otá Studio</title>
				
		<link>https://bonfim.work/Ota-Studio</link>

		<pubDate>Sat, 01 Jun 2024 05:16:46 +0000</pubDate>

		<dc:creator>Bonffim©</dc:creator>

		<guid isPermaLink="true">https://bonfim.work/Ota-Studio</guid>

		<description>


	OTÁ STUDIO.CO
Otá Studio operates at the vanguard of contemporary Brazilian design, standing at the intersection of circular sustainability and ancestral heritage. By transforming upcycled construction materials into premium ceramic artifacts, the studio champions a community-driven model brought to life by cooperatives of female artisans. The conceptual anchor of the brand is the "Otá", a sacred stone embodying the divine forces of the Orishas, infusing tangible objects with profound narrative depth.

Tasked with leading the studio’s end-to-end brand strategy and visual conceptualization, I translated this rich cultural cosmology into a rigorous, market-ready design system. The visual identity bridges the gap between raw materiality and high-end positioning. A bespoke logotype was engineered to mirror the organic morphology of natural stones, while a meticulously curated chromatic strategy of earth tones highlights the authentic, premium essence of the upcycled materials.

Beyond foundational branding, I directed the comprehensive visual ecosystem to ensure systemic consistency. By establishing proprietary photographic guidelines and executing exacting image retouching, I crafted a holistic visual universe. The result is a bold, highly tactile brand experience that honors Otá Studio's heritage while securing its distinct footprint in the contemporary design landscape.


	Role: Concept, Design Direction, Type Design and RetouchWith: Mayara Bonffim, Marcus RoigAgency: Saudade Studio.Co
Client: Otá StudioYear: 2024


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</description>
		
	</item>
		
		
	<item>
		<title>Creamy Delivery</title>
				
		<link>https://bonfim.work/Creamy-Delivery</link>

		<pubDate>Mon, 20 Jun 2022 18:02:12 +0000</pubDate>

		<dc:creator>Bonffim©</dc:creator>

		<guid isPermaLink="true">https://bonfim.work/Creamy-Delivery</guid>

		<description>


	CREAMY DELIVERY
Brazilians are deeply superstitious, especially when it comes to football. To give our national team an extra edge during the 2022 FIFA World Cup Group Stage Draw, Brahma, Brazil's most iconic beer, orchestrated a highly unconventional stunt.

We decided to share the luck by sending our initial opponents a curated selection of famously bad omens. The delivery included notoriously unlucky items in Brazilian culture: a shattered mirror, an open red umbrella, and an upside-down flip-flop. It was a bold, humorous activation that connected local folklore with the country's passion for the sport.

	Role: Creative Direction, Design Direction and Art Direction.With: Gabriel Moniz, Bruno Antunes, Tiago Daltro, Rodrigo Pirim, Henrique Martins, Marcelo Bruzzesi, Raphael Quatrocci, Felipe Cury, Sergio GordilhoAgency: Africa DDB
Client: BrahmaYear: 2022


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</description>
		
	</item>
		
		
	<item>
		<title>Egho®</title>
				
		<link>https://bonfim.work/Egho</link>

		<pubDate>Mon, 20 Jun 2022 18:37:23 +0000</pubDate>

		<dc:creator>Bonffim©</dc:creator>

		<guid isPermaLink="true">https://bonfim.work/Egho</guid>

		<description>

	EGHO®
EGHO® is a Brazilian garment and design studio founded by Romerio Castro and Gabriel Amaro. Entrusted with creating their complete brand identity and visual language, I translated the brand's core philosophy into a striking graphic ecosystem.

Rooted in the cognitive stages of the human mind, EGHO® stands as a symbol of self-discovery and personal growth. To visually articulate this narrative, we designed a system based on circular stages. This geometric motif represents a fluid and transformative journey of continuous exploration and evolution.


	Role: Concept, Creative Direction and Design DirectionWith: Gabriel Amaro, Romério Castro
Agency: Saudade Studio.Co
Client: EGHO® Studios
Year: 2021


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