YOUTUBE MUSIC
Tasked with revitalizing the visual identity of YouTube Music, Google Brazil and R/GA collaborated to craft a design system rooted in the physical behavior of sound.
We created a dynamic visual narrative that beautifully captures the rhythm and fluidity of audio waves. This conceptual approach not only modernizes the platform's aesthetic but also carves out a unique, distinctive space for the brand within the global music streaming market.
Role: Concept, Design Direction, Art Direction and Illustration
With: Jonathan Cruz, Matheus Kemerich, Maurício Bina, Bruno Ponzini, Saulo Rodrigues
Agency: R/GA SP
Client: Google, YouTube
Year: 2019
With: Jonathan Cruz, Matheus Kemerich, Maurício Bina, Bruno Ponzini, Saulo Rodrigues
Agency: R/GA SP
Client: Google, YouTube
Year: 2019
