YOUTUBE MUSIC
Google Brazil teamed up with R/GA to rejuvenate the visual identity of YouTube Music, acknowledging its status as a prominent online music platform. Drawing inspiration from the very essence of music, we developed a distinctive visual language that beautifully captures the fluidity of sound waves, giving YouTube Music a unique and recognizable presence in the realm of music streaming services.
Role: Concept, Design Direction, Art Direction and Illustration
With: Jonathan Cruz, Matheus Kemerich, Maurício Bina, Bruno Ponzini, Saulo Rodrigues
Agency: R/GA SP
Client: Google, YouTube
Year: 2019
With: Jonathan Cruz, Matheus Kemerich, Maurício Bina, Bruno Ponzini, Saulo Rodrigues
Agency: R/GA SP
Client: Google, YouTube
Year: 2019
![](https://freight.cargo.site/t/original/i/a0b059f0facd86c104270f500371e6809abe675971a04f50aecc82fdb64841d7/youtube_music_concept.png)
![](https://freight.cargo.site/t/original/i/dbda0ba0b0428c258a44cffdf5464f3d5cd7804dc8ec6d75a35a4b2128dfd610/youtube_music_badge.png)
![](https://freight.cargo.site/t/original/i/65fd579944ef78c3b1e370702cf75da716186c5634d33ebb372825cb59bca38d/youtube_music_kv_motion.gif)
![](https://freight.cargo.site/t/original/i/87004491608fc0d4527a93d2b5b71d9e104b72c44e000f7ebf39d944b2f3cfb8/youtube_music_color.png)
![](https://freight.cargo.site/t/original/i/542a76d726dad298122e9e45966eb4f2e70f32b59b0b6ce06fc013eaf77d99e0/youtube_music_type.png)
![](https://freight.cargo.site/t/original/i/77ac90e56f6f2b1994d84e855ef9970ecde5e648f85746868a32018de51211a9/youtube_music_kv_01.png)
![](https://freight.cargo.site/t/original/i/46691656d89271cd279c93d7dd2e492ee41ea9833d18453c5565393cf228c5d5/youtube_music_kv_06.png)
![](https://freight.cargo.site/t/original/i/78efede84dadc883b9839736dd32b2179663822aba8c20deee1f3a87364541fa/youtube_music_kv_04.png)
![](https://freight.cargo.site/t/original/i/cd980aceb3002e634ab1de4963dd111c7b081dfa30991d2b8d9e83d61fcbac93/youtube_music_kv_07.png)
![](https://freight.cargo.site/t/original/i/b36d6f823ba3f0a36618d1309923d37d195a3c7c5ce0f6a9d77a1c4eedbfbe1f/youtube_music_kv_02.png)
![](https://freight.cargo.site/t/original/i/0c26615f2bf66d949025d0af4a7b15cbacf98543c5d9a80cfc0cf88c304f2114/youtube_music_photo_01.png)
![](https://freight.cargo.site/t/original/i/11d5b0f7d85de963f0b1a7e39889a109dab3f8d0dd1a7d6403faf5ca7f206a59/youtube_music_posters_01.png)
![](https://freight.cargo.site/t/original/i/fd1b8157ac2973d84a8c608ed7da1af0a6af19dc9aaa9f57fc651e5b5050ca1d/youtube_music_photo_02.png)
![](https://freight.cargo.site/t/original/i/8cf7c2da38c5ca4e342ff8a65590db789f4dfa3c837ee381099e047442b340dc/youtube_music_posters_04.png)
![](https://freight.cargo.site/t/original/i/923429fa46ec95f06b3d65f154a886a9afbb63f3651252677e0226d8b6ea1584/youtube_music_posters_07.png)
![](https://freight.cargo.site/t/original/i/fdda16a1f808d6eba8c73ca4f60e6ffd66151924d7967e84cc90bef501f427ce/youtube_music_posters_05.png)
![](https://freight.cargo.site/t/original/i/4177c8685d2642ec979b6f992e86367f02cc6255ceea1f9543bd50d45b7936fa/youtube_music_photo_03.png)
![](https://freight.cargo.site/t/original/i/8a1dcbd27ec66ed0f2523ef8411ac93ce47104cca75c9ec27e728be9b68107b1/youtube_music_devices.png)
![](https://freight.cargo.site/t/original/i/a9775fab74cdf52d70bb80f46491f21eda49ae6965245105b6430187d46ac82c/youtube_music_tape.png)
![](https://freight.cargo.site/t/original/i/cc015246b5c6f2720ddef9d51657ffc026131e915a9ecb4bdde7fb762e7d4ef7/youtube_music_book.png)
![](https://freight.cargo.site/t/original/i/61b19096836f94c3793512f5ecf1e8c2d511012da7907fa78e283a14920c362d/youtube_music_posters_08.png)
![](https://freight.cargo.site/t/original/i/1eb52008f5484aabba428a3b164640ee0d0c336e1d69d4f62d7babd993b0c257/youtube_music_kv_08.png)
![](https://freight.cargo.site/t/original/i/564da33d77ed36d39cff8199a9f38095f508c69d27226657bf607950d0980a80/youtube_music_posters_06.png)
![](https://freight.cargo.site/t/original/i/52aeb8198bbeba43a5f446cd0e6f5e13d516dd198c3175a2d9282ff678dd4a96/youtube_music_posters_03.png)
![](https://freight.cargo.site/t/original/i/44e6f36b84759d0f35ed49482921641ef7653e9c298beadae17672967ee11b59/youtube_music_macbook.png)
![](https://freight.cargo.site/t/original/i/562ed1a3c46d354b41da78b1b6ad9b23e04f5a07d484e1c218c569c2b6cd7710/youtube_music_posters_02.png)