YouTube, despite being a platform for watching videos, is also one of the most used music player on internet. With that in mind, Google Brazil reach out R/GA to refresh the visual language of their new music streaming service: YouTube Music.

Inspired by music, we've created a language that represents the movement of the sound waves. The result is a unique visual language, that at same time belongs to the mother brand, but in it own terms.

Role: Concept, Art Direction and Illustration
With: Jonathan Cruz, Matheus Kemerich, Maurício Bina, Bruno Ponzini, Saulo Rodrigues

Agency: R/GA SP

Client: Google, YouTube

Year: 2019