Google Brazil teamed up with R/GA to rejuvenate the visual identity of YouTube Music, acknowledging its status as a prominent online music platform. Drawing inspiration from the very essence of music, we developed a distinctive visual language that beautifully captures the fluidity of sound waves, giving YouTube Music a unique and recognizable presence in the realm of music streaming services.
Role: Concept, Design Direction, Art Direction and Illustration
With: Jonathan Cruz, Matheus Kemerich, Maurício Bina, Bruno Ponzini, Saulo Rodrigues

Agency: R/GA SP

Client: Google, YouTube

Year: 2019