Lollapalooza and Budweiser got the perfect beat and hold together one of the most diverse music festivals in the world. We used the traditional Bud cups to help deaf people to feel the vibrancy of Lolla’s attractions. Throught a technology, these special Bud cups will vibrate with the sound of the music.

Role: Concept, Design and Art Direction
With: Phylippe Moura, Raphael Borges, Angerson Vieira,
Sergio Gordilho

Agency: Africa DDB

Client: Budweiser

Year: 2021