Sounds of Cups is an innovative project by Budweiser that uses graphic design and technology to create an inclusive experience for deaf attendees at music festivals. Using innovative technology, these specially designed Bud Cups will vibrate in sync with the music, enabling deaf attendees to immerse themselves in the vibrant atmosphere. This groundbreaking approach ensures that everyone, regardless of hearing ability, can fully enjoy the exhilarating sensation of live music at Lollapalooza.
Role: Concept, Design and Art Direction
With: Phylippe Moura, Raphael Borges, Angerson Vieira,
Sergio Gordilho

Agency: Africa DDB

Client: Budweiser

Year: 2021