THE REFUGEE JATOBÁ
In 2021, illegal deforestation in the Amazon Rainforest hit its worst level in a decade, devastating over 10,000 square kilometers of native biome. At this accelerated rate, the rainforest could reach an irreversible tipping point within 15 years, losing its regenerative capacity and ultimately turning into a savanna.
To expose this environmental crisis, we launched a disruptive advocacy campaign. For the first time in history, an Amazonian Jatobá tree filed an official asylum request. These powerful appeals were delivered directly to global ambassadors and amplified through strategic Out-of-Home (OOH) placements near more than 100 foreign embassies across Brazil. The initiative successfully transformed urban media spaces into a bold platform for urgent climate action.
Role: Design Direction and Art Direction
With: Caio Gandolfi, Thiago Andrade, Ligia Fava, Rafael Texeira, Marina Cota, Diego Ferrite, Giulio Belt, Gregory Kickoff, Felipe Cirino, Henrique Martins, Phillipe Degen, Felipe Cury, Sergio Gordilho
Agency: Africa DDB
Client: Articulation of the Indigenous Peoples of Brazil
Recognitions: Cannes Lions, D&AD, Brazilian Creative Club
Year: 2022
With: Caio Gandolfi, Thiago Andrade, Ligia Fava, Rafael Texeira, Marina Cota, Diego Ferrite, Giulio Belt, Gregory Kickoff, Felipe Cirino, Henrique Martins, Phillipe Degen, Felipe Cury, Sergio Gordilho
Agency: Africa DDB
Client: Articulation of the Indigenous Peoples of Brazil
Recognitions: Cannes Lions, D&AD, Brazilian Creative Club
Year: 2022
