Agency: R/GA Creative Direction: Saulo Rodrigues, Bruno Ponzini, Rafael Freire, Maurício Bina My Role: Concept, Art Direction, Illustration Copy: Maurício Bina, Rafael Hessel
Brief "Pingô" is a brazilian expression for dripping money on a bank account. With this idea we created the payment app with the concept: "Paid, Pingô".
Pingô salary, paid an electricity bill. Paid an electricity bill, Pingô a discount for the next one. No need to leave home, sweat on the bus and queuing up at the lottery. Pingô is simple. It's the talk of the town now.
Pingô is not payment.
Pingô doesn't just remember money leaving. It remembers money coming. Or rather: dripping. Pingô, paid.