OTÁ STUDIO.CO
Otá Studio operates at the vanguard of contemporary Brazilian design, standing at the intersection of circular sustainability and ancestral heritage. By transforming upcycled construction materials into premium ceramic artifacts, the studio champions a community-driven model brought to life by cooperatives of female artisans. The conceptual anchor of the brand is the "Otá", a sacred stone embodying the divine forces of the Orishas, infusing tangible objects with profound narrative depth.
Tasked with leading the studio’s end-to-end brand strategy and visual conceptualization, I translated this rich cultural cosmology into a rigorous, market-ready design system. The visual identity bridges the gap between raw materiality and high-end positioning. A bespoke logotype was engineered to mirror the organic morphology of natural stones, while a meticulously curated chromatic strategy of earth tones highlights the authentic, premium essence of the upcycled materials.
Beyond foundational branding, I directed the comprehensive visual ecosystem to ensure systemic consistency. By establishing proprietary photographic guidelines and executing exacting image retouching, I crafted a holistic visual universe. The result is a bold, highly tactile brand experience that honors Otá Studio's heritage while securing its distinct footprint in the contemporary design landscape.
Role: Concept, Design Direction, Type Design and Retouch
With: Mayara Bonffim, Marcus Roig
Agency: Saudade Studio.Co
Client: Otá Studio
Year: 2024
With: Mayara Bonffim, Marcus Roig
Agency: Saudade Studio.Co
Client: Otá Studio
Year: 2024
