OTÁ STUDIO.CO

Otá Studio stands at the forefront of Brazilian ceramic innovation, renowned for transforming repurposed construction materials into exquisite artifacts. Handcrafted by skilled cooperatives of female artisans, every piece is rooted in the concept of the "Otá," a sacred stone carrying the divine energies of the Orishas.

I had the privilege of leading the studio's branding from conceptualization to final execution. The visual identity translates this profound heritage into a cohesive design system. The bespoke logotype draws inspiration from the organic curves and contours of natural stones, while the curated earthy color palette highlights the raw essence and premium quality of the materials. Beyond the core identity, my role encompassed comprehensive art direction, photographic guidelines, and meticulous image retouching, culminating in a bold, distinctive, and highly tactile visual experience for Otá Studio.

Role: Concept, Design Direction, Type Design and Retouch

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With: Mayara Bonffim, Marcus Roig

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Agency: Saudade Studio.Co

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Client: Otá Studio

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Year: 2024

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