Last year, I experienced the loss of a hard drive containing all my work and projects from the previous five years. This experience taught me two valuable lessons. First, the critical importance of cloud backups. Second, instead of wasting time and energy searching for lost files, I decided to start new personal projects. This decision led me to my latest project: a personal reinterpretation of one of my favorite Lady Gaga albums, "Joanne."

For the 'Joanne' project, I drew inspiration from traditional American typographic styles and the visual world of cowboys, adding a fresh perspective on the iconic pink hat. The project includes illustrations from generative images and rich iconography, giving it a unique flair.

Role: Concept, Design Direction, Art Direction and Retouching
With: Midjourney, Magnific and Amethyst Studio

Client: Personal Project

Year: 2024