CREATIVITY WITHOUT EXCEPTION
The Brazilian Creative Club is redefining its legacy, anchoring its new positioning on shared values: diversity, plurality, and collectivity. The 2022 Club's Festival campaign was designed as an open invitation to all facets of Brazilian creativity, brought to life through a highly dynamic visual system.
To capture this inclusive spirit, the art direction embraces a raw, tactile aesthetic. By combining analog techniques like screen printing and lo-fi photocopying with striking two-color palettes, the identity radiates a visceral energy, celebrating the unpolished and authentic essence of the creative process.
Role: Design Direction and Art Direction
With: Leonardo Marçal, Marcelo Vaz, Yllo Pedra, Hélio Maffia, Angerson Vieira, Sérgio Gordilho
Agency: Africa DDB
Client: Brazilian Creative Club
Year: 2022
With: Leonardo Marçal, Marcelo Vaz, Yllo Pedra, Hélio Maffia, Angerson Vieira, Sérgio Gordilho
Agency: Africa DDB
Client: Brazilian Creative Club
Year: 2022
