CREAMY DELIVERY
Brazilians are deeply superstitious, especially when it comes to football. To give our national team an extra edge during the 2022 FIFA World Cup Group Stage Draw, Brahma, Brazil's most iconic beer, orchestrated a highly unconventional stunt.
We decided to share the luck by sending our initial opponents a curated selection of famously bad omens. The delivery included notoriously unlucky items in Brazilian culture: a shattered mirror, an open red umbrella, and an upside-down flip-flop. It was a bold, humorous activation that connected local folklore with the country's passion for the sport.
Role: Creative Direction, Design Direction and Art Direction.
With: Gabriel Moniz, Bruno Antunes, Tiago Daltro, Rodrigo Pirim, Henrique Martins, Marcelo Bruzzesi, Raphael Quatrocci, Felipe Cury, Sergio Gordilho
Agency: Africa DDB
Client: Brahma
Year: 2022
With: Gabriel Moniz, Bruno Antunes, Tiago Daltro, Rodrigo Pirim, Henrique Martins, Marcelo Bruzzesi, Raphael Quatrocci, Felipe Cury, Sergio Gordilho
Agency: Africa DDB
Client: Brahma
Year: 2022
