Brazilians are very superstitious. Specially when it comes to football. So, during the 2022 FIFA World Cup Group Stage Draw, we decided to give our fans and players a little help, sending our first opponents some bad luck gifts such as: broken mirror, open umbrella anda left foot slipper.
Role: Creative Direction, Design and Art Direction.
With: Gabriel Moniz, Bruno Antunes, Tiago Daltro, Rodrigo Pirim, Henrique Martins, Marcelo Bruzzesi, Raphael Quatrocci, Felipe Cury, Sergio Gordilho

Agency: Africa DDB

Client: Brahma
Year: 2022