Brazilians have a strong inclination towards superstitions, particularly when it involves football. Therefore, during the 2022 FIFA World Cup Group Stage Draw, we opted to provide a small boost to our fans and players by sending our initial opponents some unfortunate gifts, including a broken mirror, an open umbrella, and a left foot slipper.
Role: Creative Direction, Design and Art Direction.
With: Gabriel Moniz, Bruno Antunes, Tiago Daltro, Rodrigo Pirim, Henrique Martins, Marcelo Bruzzesi, Raphael Quatrocci, Felipe Cury, Sergio Gordilho

Agency: Africa DDB

Client: Brahma
Year: 2022