Brazilians have a strong inclination towards superstitions, particularly when it involves football. Therefore, during the 2022 FIFA World Cup Group Stage Draw, Brahma, Brazil's most iconic football beer, decided to give our fans and players a little extra edge by sending our initial opponents some rather unfortunate gifts, including a shattered mirror, an red unfolded umbrella, and a left-sided slipper.
Role: Creative Direction, Design Direction and Art Direction.
With: Gabriel Moniz, Bruno Antunes, Tiago Daltro, Rodrigo Pirim, Henrique Martins, Marcelo Bruzzesi, Raphael Quatrocci, Felipe Cury, Sergio Gordilho

Agency: Africa DDB

Client: Brahma
Year: 2022