O SHOW TEM QUE CONTINUAR
The Brazilian Carnaval, typically held in February, was canceled for two consecutive years due to the Covid-19 pandemic. However, there is hope for its revival as the vaccination campaign progresses. Brahma invited renowned singer Alcione to perform "O Show Tem Que Continuar" (The Show Must Go On), a samba anthem symbolizing hope for the future.
Role: Creative Direction and Art & Craft Direction
With: João Corazza, Bruno Reis, Henrique Martins, Marcelo Bruzzesi, Philippe Degen, Raphael Quatrocci, Felipe Cury, Sergio Gordilho
Agency: Africa DDB
Client: Brahma
Year: 2022
With: João Corazza, Bruno Reis, Henrique Martins, Marcelo Bruzzesi, Philippe Degen, Raphael Quatrocci, Felipe Cury, Sergio Gordilho
Agency: Africa DDB
Client: Brahma
Year: 2022
