O SHOW TEM QUE CONTINUAR
The Brazilian Carnaval, typically held in February, was canceled for two consecutive years due to the Covid-19 pandemic. However, there is hope for its revival as the vaccination campaign progresses. Brahma invited renowned singer Alcione to perform "O Show Tem Que Continuar" (The Show Must Go On), a samba anthem symbolizing hope for the future.
Role: Creative Direction and Art & Craft Direction
With: João Corazza, Bruno Reis, Henrique Martins, Marcelo Bruzzesi, Philippe Degen, Raphael Quatrocci, Felipe Cury, Sergio Gordilho
Agency: Africa DDB
Client: Brahma
Year: 2022
With: João Corazza, Bruno Reis, Henrique Martins, Marcelo Bruzzesi, Philippe Degen, Raphael Quatrocci, Felipe Cury, Sergio Gordilho
Agency: Africa DDB
Client: Brahma
Year: 2022
![](https://freight.cargo.site/t/original/i/936a40ca60bf1fd8ea9c699b37063895bab86a056aa498108ebb2a14c7de5cb1/brahma_carnaval_05.png)
![](https://freight.cargo.site/t/original/i/dd8234a6bafec82722235ebedea2c0867461532b5b38e31650a9a5594bd9a840/brahma_carnaval_02.png)
![](https://freight.cargo.site/t/original/i/38e47b62b2a6eea3f06c04c4204d799bd1817d9f0c87936b8c6f5846ac77cd4c/gif-brahma-carnaval.gif)
![](https://freight.cargo.site/t/original/i/bb907a9cd607f87ad04934f9bb0506bce86b4ac5484d8c1f27d1945b75be6ad5/brahma_carnaval_01.png)
![](https://freight.cargo.site/t/original/i/a9a41fbb1704b8e5828a0163ae93f5f5228a98f9d2825ccab1f2dc4bf706c60c/brahma_carnaval_03.png)
![](https://freight.cargo.site/t/original/i/e06055ddf160d74399b03e43b323201a1efc00b5d5189c6fed3166c3c8625f10/brahma_carnaval_06.png)
![](https://freight.cargo.site/t/original/i/8bb3e57b820223b50cd950b348aecfd2455b340686df04ae1f584628f4838986/brahma_carnaval_04.png)