One of the most celebrated brazilian cultural event, the Carnaval is usually celebrated in February. But due to the Covid 19 pandemic the event was cancelled for two years.

As the vaccination campaign progressed, the possibility of having this party again made all Brazilians hope but in a different period.
So Brahma invited Alcione, a remarkable Brazilian singer, to perfom "O Show Tem Que Continuar", a classic samba song that talks about hope in the future.

Role: Creative Direction and Art Direction
With: João Corazza, Bruno Reis, Henrique Martins, Marcelo Bruzzesi, Philippe Degen, Raphael Quatrocci, Felipe Cury, Sergio Gordilho

Agency: Africa DDB

Client: Brahma

Year: 2022